Growing a Local Chiropractic Clinic

When Dr. Miller opened Summit Chiropractic in Rochester, his clinic quickly built a reputation for great patient care. But despite strong word-of-mouth, his online presence wasn’t generating enough new patient inquiries. His website felt dated, and social media posts were inconsistent, leaving the practice less visible than competitors in the area.

Brummble Digital Marketing partnered with Summit Chiropractic to turn things around. We began by redesigning their website with a focus on clarity, mobile usability, and local SEO. This meant patients searching for “chiropractor near me” or “back pain treatment Rochester” could easily find them. Alongside this, we created a content plan highlighting wellness tips, patient success stories, and professional insights, all shared consistently across Facebook and Instagram.

To reach a broader audience, we launched targeted Google Ads that focused on people searching for pain management and spinal care. The ads directed prospects to a streamlined booking page, making it easy to schedule appointments online.

Within three months, Summit Chiropractic saw a 40% increase in appointment requests from digital channels. Social media engagement doubled, and the clinic’s Google search visibility improved dramatically. Brummble helped transform an underperforming online presence into a steady pipeline of new patients.