Chili Family Dental - From Zero to a Full Schedule

The Challenge

Launching a brand-new dental practice in Chili, NY, came with high stakes. Chili Family Dental had no existing patient base, no ties to the local community, and significant financial pressure from outfitting a new office. With established dentists already serving the area, the need to attract patients immediately was critical to survival.

The Brummble Solution

Brummble designed a two-pronged strategy focused on credibility and demand. First, authentic photo and video content was produced onsite, showcasing the new facilities and team. This helped establish trust with prospective patients who had never heard of the practice. Second, an aggressive Google Search Ads campaign was launched to ensure anyone in the area looking for dental services found Chili Family Dental at the top of search results. The campaign was so effective that new patient bookings began even before the official opening.

The Results

On opening day, Chili Family Dental already had a schedule filled with patients. Demand quickly grew to the point where additional hygienists had to be hired, and the adult patient schedule reached full capacity in record time. Over the following months, Brummble shifted efforts to pediatric appointments, ensuring sustainable growth. Today, the practice maintains a healthy flow of around 25 new patients each month — a remarkable achievement for a practice that started from zero.