Expanding Reach for an Orthodontist

Harbor Orthodontics was well-known locally for friendly care and excellent results, but they faced growing competition from larger orthodontic chains. Their challenge was to stand out digitally and communicate the value of personalized service to new families.

Brummble’s first step was producing high-quality video content. We filmed patient testimonials, created explainer videos about treatment options like Invisalign, and showcased the welcoming office environment. These were featured on a newly refreshed website and across social platforms.

We also launched targeted advertising campaigns on Google, focusing on parents searching for orthodontic treatment for their children and adults considering clear aligners. To build credibility, we created a blog with articles on topics like “When to Consider Braces for Your Child” and “The Benefits of Clear Aligners.”

The impact was clear. Harbor Orthodontics saw a 50% increase in consultation requests within six months. Parents noted that the informative videos helped them feel confident in choosing Harbor for their children. By combining storytelling, professional media, and targeted advertising, Brummble positioned Harbor Orthodontics as a top choice in their community.