Lazzara Smiles Orthodontics - Building Growth During Transition

The Challenge

Dr. Lazzara purchased an orthodontic practice in Henrietta, NY, with no prior community connections. The challenge was to maintain patient intake during the ownership transition while supporting the existing staff of 8–12 employees. Without a strong digital presence, there was risk of losing momentum.

The Brummble Solution

Brummble crafted a strategy that balanced continuity with innovation. They embraced the practice’s fun, sports-centric vibe while building a new brand identity around Dr. Lazzara’s personality. A new high-performance website became the foundation, designed to highlight the office’s environment and credibility. Onsite content production, Meta advertising, social campaigns, and aggressive Google Search Ads supported the site. Foundational SEO ensured the practice appeared prominently in local searches.

The Results

The new Brummble-built website increased Google Ads conversion rates by 49%. Patient intake stabilized and then grew, offsetting declines from traditional referrals. With demand increasing, Dr. Lazzara was able to hire additional staff to meet needs. The transition not only succeeded but created a sustainable growth engine that continues to drive results.