Strengthening a Local Optometry Practice

VisionCare Optometry provided excellent eye care services, but their marketing lagged behind competitors. Their website didn’t highlight specialty services like pediatric eye care or advanced screenings, and their social presence was limited. As a result, many local residents didn’t even realize the practice offered these services.

Brummble stepped in to clarify and amplify their message. We built a new website that highlighted VisionCare’s services in a clear, approachable way. Each page included strong calls to action, making it easy to schedule appointments online.

On social media, we developed campaigns around eye health awareness months, seasonal reminders about eye exams, and spotlights on advanced technology in the practice. Paid Facebook ads targeted local families and professionals, while Google Ads focused on searches like “eye doctor near me” and “pediatric optometrist Rochester.”

The results were measurable. Within three months, VisionCare saw a 45% increase in appointment bookings, with many patients reporting they found the practice online. Their social media following grew steadily, and the awareness campaigns positioned them as a trusted resource for family eye care. Brummble helped VisionCare turn a hidden strength into a visible advantage.